Salesforce projecting the future.

This is a chance for me to fancy everyone with my hands-on knowledge implementing Salesforce Enterprise edition for multiple companies. I can subduely glorify my experience here.

At the TechCrunch Disrupt SF conference this week, Salesforce CEO Mark Benioff candidly discussed his glory days with mentor and inspiration, Steve Jobs.¬† Benioff attributed Salesforce’s success to Jobs and followed his vision in leading the company: “Respect the past, but project the future.” It was this piece of advice, however that has led Salesforce down a prosperous path: Jobs quotes, “Saleforce needs to be ten times larger with the backing of at least one huge client and needs to become an application ecosystem.” That was in the beginning days of SF at a meeting they both attended and Jobs’ guidance has resonated since.

And what a path it has been.

The Nitty Gritty
A powerful tool, Salesforce manages the whole sales operations of a company down to process workflow, contact information, dashboard and analytics, and a robust reporting feature. This is a cloud-based system with customizable fields and integrations through APIs and the AppExchange network.

Who uses it?
Many companies use Salesforce internally and platforms such as SharePoint, Outlook, and Quickbooks all integrate together. My college, SNHU has been using SF to enhance their practices and recognized the potential of the platform for “its fast, scalable solutions to manage students’ data.”

Application ecosystem
Gladly speaking, Salesforce is a one-stop-shop for all a company’s needs. In addition to its CRM platform and cloud computing capabilities, SF.com adds a social networking platform called Chatter and Mobile Services platform for connecting with multiple devices amongst other features.

Salesforce has evolved into a company representing millions of marketing, sales and customer service professionals and is the world’s number one cloud platform. Luckily I can say I know the program like the back of my hand and one day it will be useful to me again.

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How is technical communications evolving?

In the few short years I’ve been in the biz, I’ve seen a drastic push for online help in replacing traditional text outputs. The bible-length manuals we used to print were often seen as an afterthought for products. While each doc set has a particular purpose and audience, companies are now looking to social collaboration to drive customer satisfaction. Wikis with embedded social help features offer real-time customer feedback about a product, crucial from a developer’s standpoint and marketing teams post launch.

Microsoft SharePoint: ‘Yammer’ is a social media tool fostering collaboration, knowledge and efficiency. There are endless possibilities with¬† apps and open APIs to be explored. Naturally Yammer is paired with Microsoft products; which means, a Microsoft Dynamics integration supersedes Salesforce CRM.

Mindtouch: ‘A social help system that includes a knowledge base, help center, ticketing integration and a help button.’ Enough said.

Atlassian Confluence Wiki: A robust system designed with JIRA users in mind. Some key features are: Embed Google docs, Scroll Version, and team calendars. Want a slimmer version, perhaps on a diet? Try Confluence Blueprints.

MadCap Flare: ‘Pulse’ is a social collaboration platform in conjunction with the Help Authoring Tool. While pricey, MadCap serves the purpose in finding one software to do five, ten, fifty, one hundred tasks in one.

Want to read more about wikis?: Follow the discussion on LinkedIn.